Geum Yi

All posts tagged "NBA"

  • Girl’s Generation on a widely-seen billboard.
    [HOT LINKS] How the NBA is Using K-Pop to Dominate Asian Pop Culture

     While the NBA has done an impressive job of appealing to the markets of China, Hong Kong, Japan, Singapore, the Philippines, and India, it is what they’ve done in South Korea that’s the most interesting...

    • Posted March 18, 2014
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  • kn
    Kumho Tire becomes official sponsor for NBA

    Kumho Tire Co., South Korea’s second-largest tiremaker, said Wednesday it has become the official sponsor of the National Basketball Association (NBA). The company said Kumho will sponsor both the NBA and the NBA Development League until 2016,...

    • Posted February 26, 2014
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  • Some athletes who have experience playing the United States and Europe say overtraining and arbitrary exercise regimens are widespread in the KBL. The players in the photo weren’t interviewed for the story. / Yonhap
    Players question KBL’s ‘military-style’ training

    By Kim Young-jin “You only have one body. You can’t buy another knee or ankle.” This is a mantra you’ll hear in locker rooms or gymnasiums where professional athletes work to train their bodies, which they rely...

    • Posted November 26, 2013
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