[HOT LINKS] How the NBA is Using K-Pop to Dominate Asian Pop Culture

March 18, 2014
Girl’s Generation on a widely-seen billboard.

Girl’s Generation on a widely-seen billboard.

[Sports Illustrated Extra Mustard]  While the NBA has done an impressive job of appealing to the markets of China, Hong Kong, Japan, Singapore, the Philippines, and India, it is what they’ve done in South Korea that’s the most interesting and fun. The league inked a partnership deal with MK Trend, a South Korean retailer with 56 stores across the country—and, in a rare move, gave the company permission to alter NBA team colors and add all sorts of funky designs to league merchandise.

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One Comment

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