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Korean tourism campaign returns to L.A. buses

May 30, 2014
An L.A. Metro bus advertising Korea on Wilshire Blvd. Thursday.

An L.A. Metro bus advertising Korea on Wilshire Blvd. Thursday.

Los Angeles residents will soon spot Metro buses advertising a trip to South Korea around the city on their way to work and on the streets.

The bus campaign, which is in its second year, is a project of the Korea Tourism Organization’s L.A. office. It depicts a Seoul nightscape that shows both the famous COEX Convention & Exhibition Center and the Bongeunsa, a historic temple.

The organization, which opened Korea Night at Dodger Stadium on Tuesday, said it focuses on presenting Korea as a tourism destination to Americans.

The slogan, “Korea, Be Inspired,” continues last year’s message to visit Korea for inspiration.

The organization will launch a total of 60 buses in L.A., San Francisco and Honolulu starting June 2.

“The bus campaign, which we planned for strong markets, will hopefully bring a rise in the number of American visitors to Korea, which is growing every year,” said Kang Ok-hee, manager of the organization’s L.A. office.