K-pop meets K-football: SM and KFA team up

December 12, 2014
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Korean national soccer team head coach Uli Stielike presents the “12th man” jersey to Xiumin of Exo. (NEWSis)

The Korean Football Association (KFA) and SM Entertainment signed a Memorandum of Understanding on Thursday signifying mutual support between the two organizations.

Present at the event were Kai and Xiumin, two members of the popular K-pop group Exo, as well as SM Entertainment CEO Kim Young-min, KFA President Jung Mong-gyu and head coach of South Korea’s national football team, Uli Stielike.

The partnership will mark the beginning of collaborative events that will benefit both parties.

The move is a reaction from the success of popular American sporting events that also include big budget halftime shows.

“In order to create a big event in Korea, such as the Super Bowl, that people all over the world can watch, we join Korean soccer and entertainment,” Kim said during the press conference. “We will try our best to create content that can grab the attention of the people even beyond Asia.”