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Samsung tops global TV market for 10th consecutive year

February 29, 2016
Attendees watch a presentation at the Samsung booth at the International CES, Thursday, Jan. 8, 2015, in Las Vegas. (AP Photo/Jae C. Hong)

Attendees watch a presentation at the Samsung booth at the International CES, Thursday, Jan. 8, 2015, in Las Vegas. (AP Photo/Jae C. Hong)

SEOUL (Yonhap) — Samsung Electronics Co. dominated the global TV market for the 10th consecutive year in 2015, data showed Tuesday, on the back of the strong performance of its high-end models.

Samsung took up 27.5 percent of the global TV market in terms of sales and 21 percent in shipments last year, the data compiled by industry tracker IHS showed, continuing its robust performance since 2006.

In 2006, Samsung Electronics took up 14.2 percent of global TV sales, indicating that the company’s profitability in the TV business has doubled over the past decade.

Industry watchers said Samsung’s strong market presence is attributable to solid demand for its high-end models like its super-ultra high-definition TVs.

Samsung Electronics took up 34.1 percent of the global TV market for Ultra HD TVs, which has emerged as the new battleground for tech players around the globe.

Samsung has been tapping deeper into the segment through TVs which incorporate quantum dot technology. This refers to a film of semiconductor nanocrystals that boast far more color vividness than liquid crystal displays.

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