Samsung sticks to high price policy for Galaxy S8, S9 in home market

September 4, 2018

SEOUL, Sept. 4 (Yonhap) — Samsung Electronics Co. has been keeping the price of the Galaxy S8 and S9 smartphones high in South Korea in contrast to discounts offered in overseas markets, data showed Tuesday.

According to the data compiled by the Korea Communications Commission, the price of the 64 gigabyte edition of the Galaxy S9 sold through SK Telecom Co. stood at 957,000 won (US$859) in August.

The figure remained unchanged since the commission started compiling prices of smartphones in April.

In Germany, the price fell to 685 euro in July from 829 euro in April. Numbers for China also came to 5,499 Chinese yuan in June, down from 5,799 Chinese yuan a month earlier.

The price of the 64 GB Galaxy S8 also remained unchanged since reaching 799,700 won in April. The price of the device fell from 605.69 euro to 485.69 euro in the Netherlands from May to August. In Germany, it was sold for 601 euro in July.

Industry watchers said South Korean tech firms tend to be reluctant to cut prices of older versions of smartphones at home on the back of their solid market shares, which give them less incentive to provide discounts compared with foreign markets.