Bentley designer Lee Sangyup shows up in new Mulsanne ad

May 19, 2014

Sangyup Lee, Bentley’s head of exterior design, is gaining attention after appearing in an advertisement shot with an iPhone 5S for the luxury brand’s new 2014 Mulsanne sedan.

Bentley Mulsanne AD Filmed By iPhone 5S Camera. (Screen capture)

Bentley Mulsanne AD Filmed By iPhone 5S Camera. (Screen capture)

Lee, 41, is a Korean designer who has previously worked at General Motors, Porsche and Pininfarina. He took up his current position early last year.

In the ad, which runs four minutes and 25 seconds, Lee and Bentley Director of Design Luc Donckerwolke discuss how the Mulsanne’s elements reflect their own design inspirations. The car sells at a starting price of about $30,000.

Shot in New York with an iPhone 5S, the ad is making waves for having been edited solely with iMovie on an iPad Air.

Known for his modern reinvention of the Cheverlot Camaro, which was also the car used for Bumblebee in “Transformers,” Lee is a graduate of Hongik University and the Art Center College of Design in Pasadena.

Lee is now working on Bentley’s first SUV model, which is slated for release in 2016.