[Reuters] With BMWs common in Gangnam, Koreans splurge on Bentleys, Maseratis

March 18, 2015

 

Maserati Japan CEO Fabrizio Cazzoli, right, who will also represent Maserati in Korea, stands behind a Quattroporte Diesel, while Lee Gun-hun, CEO of Forza Motors Korea (FMK), which imports the Italian company's cars, stands behind a Ghibli S, during a press conference at the Shilla Hotel, in Seoul, Thursday. (Courtesy of FMK)

Maserati Japan CEO Fabrizio Cazzoli, right, who will also represent Maserati in Korea, stands behind a Quattroporte Diesel, while Lee Gun-hun, CEO of Forza Motors Korea (FMK), which imports the Italian company’s cars, stands behind a Ghibli S, during a press conference at the Shilla Hotel, in Seoul, Thursday. (Courtesy of FMK)

[REUTERS]

(Reuters) – Flashy Maseratis and Bentleys are fast becoming the cars of choice for young, monied South Koreans, eclipsing German luxury brands now so commonplace that some in Seoul’s upscale Gangnam district jokingly refer to a BMW 5-series as a Hyundai Sonata.

Driving the sales of six-figure plus cars is a growing acceptance of conspicuous consumption in the conservative home of Hyundai Motor Co, where more younger, affluent Koreans are turning their backs on their parents’ frugal ways.

“While our parents saved a lot in the past, younger people nowadays spend on things they can enjoy,” said chef-restauranteur Song Ji-hoon, who last year sold his Mercedes-Benz CLS to buy a Maserati Ghibli.

“The street is now flooded with German cars. My car is not something one can see often,” Song, 34, told Reuters.

Last year, the Seoul dealership of Volkswagen (VOWG_p.DE) unit Bentley Motors was the top global seller of Flying Spur sedans, which start at just under quarter of a million dollars. The outlet, in Gangnam, ranked second in overall sales behind one in Dubai.

[READ MORE]

moose knuckles pas cher moose knuckles pas cher moose knuckles pas cher moose knuckles pas cher moose knuckles pas cher moose knuckles outlet moose knuckles outlet moose knuckles outlet moose knuckles outlet moose knuckles outlet maillot de foot pas cher maillot de foot pas cher maillot de foot pas cher maillot de foot pas cher maillot de foot pas cher scarpe nike air max outlet scarpe nike air max outlet scarpe nike air max outlet scarpe nike air max outlet scarpe nike air max outlet scarpe nike air max outlet nike tn pas cher nike tn pas cher nike tn pas cher nike tn pas cher air max pas cher air max pas cher stone island outlet stone island outlet stone island outlet stone island outlet stone island outlet stone island outlet barbour pas cher barbour pas cher barbour pas cher barbour pas cher barbour pas cher nike tn squalo nike air max outlet mcm outlet online moose knuckles outlet happiness outlet happiness outlet shoes