Samsung, Harman team up to release new solutions

July 3, 2017

(Yonhap) — Samsung Electronics Co. showcased new solutions in the entertainment and signage business helped by its takeover of U.S. automotive electronics firm Harman International Industries Inc., business sources said Friday.

New solutions introduced through the collaboration between the South Korean tech giant and Harman also include a hotel system, which adopted Samsung’s motion sensor, along with Harman’s voice recognition system, allowing clients to control curtains and other facilities in their rooms.

The combination of Samsung’s display technologies and Harman’s speaker also allow theatres to provide better experiences to audiences. The solution is expected to officially hit the market in July.

Samsung and Harman said the two’s collaboration is expected to continue creating new solutions for transportation, retail, hospitality and the education industries.

Market watchers, meanwhile, said Harman’s performance is expected to be reflected in Samsung’s second-quarter earnings report.

While Harman’s performance was also included in the first-quarter report as the deal was completed in March, Samsung then did not reveal the U.S. firm’s earnings separately.

Samsung earlier said the merger is designed to secure a significant presence in the large and rapidly growing market for connected technologies, particularly automotive electronics.

The world’s largest smartphone and memory chip manufacturer added that Harman will continue to operate separately, conducting its own research and marketing projects, although the two will open project teams together whenever necessary.


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    November 8, 2017 at 9:04 AM

    Therefore, the merger of Samsung and Harman is a dream come true. A culture of innovation adopted in our companies perfectly complement each other. The combination of our competencies and brands amazing: we make the world’s best audio and video they are the kings; they have great expertise in semiconductors, electronic memory, displays, communication systems 4G and 5G – we have the technology and established channels in the automotive industry. By combining knowledge and communication Harman in the automotive world, Samsung will be able to offer automakers its knowledge and solutions. The synergy is perfect. Before Russia I was in Germany. And I want to tell you that our customers – German car manufacturers are very excited about Union Samsung and Harman. They asked me: when will you be able to give us an idea of what will now be able to supply us with Samsung and Harman?

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