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[MBG] From Korean adoptee to Swedish design star

March 10, 2015
(Courtesy of Monkeyboy Goes)

(Courtesy of Monkeyboy Goes)

[MONKEYBOY GOES]

A casual glance at 32-year-old Swedish branding-design mastermind Fredrik (Freddie) ֖st and one would hardly label him a Swede. His smallish frame, long black hair, and Asian eyes place him from this part of the world.

Born somewhere in South Korea, sometime in July 1981 to unknown parents, his entrance into the world contrasts the style and flair of the man now. Not long after birth, he was found wrapped up and abandoned in a police station; a discarded infant, barely a few days full of breath. He was sent to an orphanage to await his fate as an international adoptee. A few months later, he was sent to Sweden, as two new parents awaited anxiously.

His life was typical to that of any other Swede; kindergarten, grade school, secondary school and an eventual stint in the army the culmination of which lead to studying at the centuries-old Cumbria Institute of Arts in the UK and becoming a designer. Freddie would later go on to co-found Snask, an internationally renowned design, branding, and film agency based in Stockholm, where he now serves as creative director.

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