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‘Buying a car in the first few days of the month can save you money’

October 8, 2014

TrueCar.com study debunks car buying myth

It's expensive to drive in Koreatown.

After researchers studied every single new car purchase in the U.S. from 2012 to 2013, the results revealed that buying a car in the first few days of the month can save an average of $843. (Korea Times file)

By The Korea Times Los Angeles staff

The myth that new car prices are at their lowest during the end of the month has been debunked by a recent TrueCar.com study.

Consumers long believed that by waiting until the end of the month, they would take advantage of car salesmen trying to reach quotas.

As it turns out, new cars typically reach their lowest price at the beginning of each month.

“People think the last day of the month has the lowest prices, but that’s not true. The first couple of days of the month actually have lower average prices,” says John Krafcik President of TrueCar.com in an interview with MSN.

After researchers studied every single new car purchase in the U.S. from 2012 to 2013, the results revealed that buying a car in the first few days of the month can save an average of $843.