[TIME] South Koreans Slam Down 11.2 Shots of Hard Liquor Each Week

November 11, 2014


(Korea Times file)

(Korea Times file)

[TIME] According to analysis by the global marketing-research firm Euromonitor International, South Koreans are the world’s biggest consumers of hard liquor, at 11.2 shots a week on average. They make the world’s second largest consumers, the Russians, seem like lightweights at a mere five shots a week.

The caveat that might restore some Slavic pride? Soju, the South Korean liquor that accounts for 97% of the country’s sales, has an average alcohol percentage half of vodka.