S. Korea unveils unified govt emblem

March 15, 2016
A dynamic, open-ended "taegeuk" mark will be used as the new government symbol. (Yonhap)

A dynamic, open-ended “taegeuk” mark will be used as the new government symbol. (Yonhap)

SEOUL (Yonhap) — South Korea unveiled a unified emblem for its government Tuesday in an effort to save costs and help people easily recognize government organizations.

A dynamic, open-ended “taegeuk” mark will be used as the new government symbol, the Ministry of Culture, Sports and Tourism said.

The new design is based on the taegeuk, a symbol that is most prominently displayed on the country’s national flag.

South Korean government ministries and state-run agencies have been using different symbols to represent themselves on official documents, flags, signboards and other places since 1997. Before that, they commonly used a mark with the rose of Sharon, the country’s national flower, to symbolize the government.

“We came to work on the unified emblem to address the problem that those symbols have been changed whenever there were Cabinet reshuffles, causing low public recognition and waste of taxpayers’ money,” Kim Jong-deok, culture minister, said during a joint news conference to announce the emblem with the Ministry of the Interior. “We designed a taegeuk motif which is dynamic, enterprising and high-end.”

In the new taegeuk design, blue represents life, red dynamism and white light. It embodies South Korea as a dynamic country that is striving for its people, the world and the future, the ministry explained.

It took a year for the ministry to develop the new government symbol through public surveys, consultations with experts and relevant government offices.

The new emblem will be able to come into use as early as May after undergoing due government procedures, according to the ministry.


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