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‘Park Ji-sung wine’ goes on sale in Korea

May 13, 2014
Models show the newly-released ''Park Ji-sung Chianti Riserva,’’ an Italian wine packaged with a label designed by the footballer, at the Lotte Hotel in Sogong-dong, Seoul, on Tuesday. (Yonhap)

Models show the newly-released ”Park Ji-sung Chianti Riserva,’’ an Italian wine packaged with a label designed by the footballer, at the Lotte Hotel in Sogong-dong, Seoul, on Tuesday. (Yonhap)

By Kim Tong-hyung

Kumyang International, the country’s largest wine importer, has released a fruity Italian red with a label designed by Korean footballer Park Ji-sung.

The product, priced at 30,000 won, or about $30 per bottle, is promoted as a plush, easy-to-drink wine that goes well with chicken, fries and other traditional ”beer food.’’

The marketing efforts are apparently targeted to sports fans ahead of the Brazil World Cup.

Park Ji-sung, widely considered as the best Korean footballer of the past decade, may announce his retirement in a news conference in Suwon, Gyeonggi Province, on Wednesday.