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MBC to push K-pop farther in Asia with market event

September 3, 2015
MonstaX (Yonhap)

MonstaX (Yonhap)

With hopes that K-pop may just be the profit machine that never stops giving, South Korean public broadcaster MBC will organize and host a music market event for Asian music industry notables featuring about 40 musical acts this month in Seoul, Yonhap reported.

The city of Seoul, the Record Label Industry Association of Korea and Seoul Business Agency will sponsor the Asia Music Network.

K-pop and indie artists T-ara, Secret, MonstaX, Mamamoo, Girlfriend, Bestie, N.Flying and Idiotape are among the showcase performers, pulled from a set of genres that include dance, rock, hip-hop and EDM, MBC said.

Invited music industry insiders around Asia will watch and discuss K-pop during the conference, which will also offer one-on-one meetings with Korean producers.

“Our end goal is to facilitate business in regards to exporting K-pop overseas,” said Choi Won-seok, an MBC producing director.

“It’s now difficult to make profits from K-pop domestically,” he said. “The musicians also have strong wills to enter foreign markets, and we want to continue this trend.”