Google Alphabet

September 18, 2015
John Chae   Cerritos High School  11th grade

John Chae
Cerritos High School
11th grade

Google unveiled the Google Alphabet, which will be the parent holding company of Google and other companies it bought and its sub-companies.

Larry Page, the co-founder of Google with Sergey Brin, posted a message regarding this update on Google Alphabet’s website called, “G is for Google.” The .xyz is a new top-level domain that will end .com’s popularity and has become popular ever since Google created its Alphabet website using the domain.

Google has created many sub-companies including Google Maps, YouTube, Android, Chrome, and Google X. Alphabet will now own Google and the other companies that are part of Google including Songza, Boston Dynamics, and Nest Labs.

Google will now be run by Sundar Pichai who was the former chief of Chrome and Android. Larry Page will be the CEO of Alphabet and Sergey Brin will be President.

Under Alphabet will be Google; Nest Labs, which created the WiFi enabled thermostat and other home security systems that connect to the Internet; Calico, a biotech company focused on anti-aging and combating diseases; Google X, a research lab focused on creating future technologies such as a self-driving car and Google Glass; Google Ventures, which is a venture capital investment arm that helps fund and grow technology companies; Google Capital, which focuses on investing in larger technology companies; Google Fiber, which aims to provide 1 Gbps internet in the U.S.; and Boston Dynamics, a robot design and engineering company.

Alphabet Inc. will replace Google Inc. as the publicly shared entity; all shares will be transferred to Alphabet. However, Alphabet will still trade under its ticker symbols GOOG and GOOGL.

Ultimately, Alphabet was created to allow each company to be more independent and develop its own brands while still efficiently fulfilling more tasks through a long-term view, increasing transparency, and improving the lives of others.


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