South Korean embassy draws 1 million Chinese followers

BEIJING (Yonhap) — The social-media accounts run by the South Korean Embassy in China have attracted more than 1 million followers altogether, embassy officials said Friday, as Seoul seeks to bolster people-to-people ties with Beijing.

The embassy made its first foray into a popular Chinese micro-blogging site, Weibo of Tencent, on Aug. 19, 2011. Since then, it has opened two separate accounts in Sina Weibo, Sina Corporation’s rival spinoff, and WeChat, Tencent’s mobile messaging app.

South Korean Ambassador to China, Kwon Young-se, invited a group of Chinese power bloggers to his residence on Friday, to celebrate news that the number of combined followers topped 1 million.

“Our embassy will continue to make efforts to strengthen people-to-people ties with China through social networking services,” Kwon told the Chinese power bloggers.

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