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Samsung almost doubles Apple’s global smartphone sales for Q3

October 29, 2015
G profit sinks as smartphone business suffers loss

Samsung’s mid-end smartphones are mostly responsible for the company’s ability to outpace its primary competitor Apple. (Yonhap)

By Brian Han

The back and forth between leaders of global smartphone sales is now swaying heavily in Samsung’s favor in the third quarter of the fiscal year.

Part of that is due to the fact that the South Korean tech giant’s mid-end smartphones picked up a lot of the slack for the company’s sales, but also that Apple was awaiting its iPhone 6S release for September.

In between July and September, Samsung racked up 23.7 percent of the global market by essentially doubling Apple’s 48 million units with a grand total of 83.8 million units sold according to market research firm Strategy Analytics.

Steady sales of the Galaxy A8 and the J5 held most of the responsibility for the turning tide.

The fourth quarter may be a different story as it will include the figures of the iPhone 6S, which has already been experiencing heavy demand especially in the U.S. and South Korea.