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Mercedes-Benz opens Asia’s 1st training center in Korea

September 11, 2015

Dimitris Psillakis, chief of Mercedes-Benz Korea, speaks at a training center in the city of Yongin, just south of Seoul, on Sept. 11, 2015, in this photo released by the South Korean unit of the German carmaker. Mercedes-Benz has opened the training center to nurture quality technicians in order to provide improved customer service. (Yonhap)

SEOUL (Yonhap) — Mercedes-Benz has opened a training center in South Korea to nurture quality technicians in order to provide improved customer service, its local unit said Friday.

Built on a combined floor space of 5,274 square meters in Yongin, just south of Seoul, the three-story training center is the third of its kind for the German automaker in the world and the first one in the Asian region, Mercedes-Benz Korea said.

Mercedes-Benz said that around 300 people can participate in its training programs at the center where state-of-the-art equipment have been installed. A total 25 billion won (US$21.1 million) was spent on the training center.

The training center is part of Mercedes-Benz’s efforts to improve overall customer satisfaction and maintain its market leading position by providing consistent and better service for consumers.

In a ceremony marking the opening of the center, Dimitris Psillakis, who took office as CEO of Mercedes-Benz Korea earlier this month, said that he will place top priority on customer satisfaction.

As for his business strategy for the Korean market, he said he will strive to increase sales of entry-level vehicles that he sees as a way to retain customers for a long period of time.

South Korea is Mercedes-Benz’s eighth largest market in the world.