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[L.A. TIMES] New fast-food chains bet on healthy eating

November 3, 2014

 

Tender Greens workers prepare lunch for customers in Santa Monica. (Los Angeles Times photo)

Tender Greens workers prepare lunch for customers in Santa Monica. (Los Angeles Times photo)

[LOS ANGELES TIMES] Some of the fastest-growing fast-food chains aren’t slinging artery-clogging cheeseburgers or cooking up calorie-packed fried chicken.

Instead, diners can order Brussels sprouts salads and kale smoothies, served with the same speed as In-N-Out or Burger King.

America’s interest in locally sourced and healthy foods has spurred a boom in farmers markets and farm-to-table restaurants and has expanded organic produce at the supermarket. Now, a number of upstart chains trying to tap that interest are taking aim at traditional fast food by moving leafy greens and fruits to the center of the plate.

These rapidly expanding restaurants want to revolutionize the fast-food industry, bringing healthy fare to the masses who typically don’t shop at Whole Foods. At the same time, they are stealing customers from stalwarts such as McDonald’s.

These chains, several based in California, see a juicy opportunity in the Golden State, with its bounty of health-obsessed diners interested in the latest food fads.

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