Chinese ‘Daddy….?’ tops viewership

October 15, 2013

The Chinese version of MBC’s reality program “Daddy, Where are We Going?” that was exported to China ranked top in the viewership in China.

The first episode of the program, which was produced by China’s Hunan TV after purchasing the program format from MBC, garnered a 1.46 percent rating, the highest among the programs aired in the same time, announced an MBC official Tuesday.

However, its content is slightly different from the original. While the Korean version focused on the relationship between fathers and their children, the Chinese format puts more focus on educating children.

“It seems that it appealed to the Chinese, by localizing the content and dealing with the subject of their foremost interest,” said the official.

The network is slated to air a total of 12 episodes.