Zika virus forces India’s Tata Motors to change car’s name

February 3, 2016
Tata Motors Chairman Cyrus Mistry, left, and Tim Leverton, head of Tata Engineering and Research and Development, pose for photographers during the unveiling of Zica at a press preview of Auto Expo in Greater Noida, near New Delhi, India, Wednesday, Feb. 3, 2016. The Zika virus has hit India's Tata Motors, which has decided to rebrand soon-to-be launched hatchback vehicle which was to have been called Zica, an abbreviation of "Zippy Car." Tata Motors said in a statement Tuesday that the car would carry the Zica nameplate during the exhibition, but a new name will be announced in a few weeks. (AP Photo/Manish Swarup)

Tata Motors Chairman Cyrus Mistry, left, and Tim Leverton, head of Tata Engineering and Research and Development, pose for photographers during the unveiling of Zica at a press preview of Auto Expo in Greater Noida, near New Delhi, India, Wednesday, Feb. 3, 2016. The Zika virus has hit India’s Tata Motors, which has decided to rebrand soon-to-be launched hatchback vehicle which was to have been called Zica, an abbreviation of “Zippy Car.” Tata Motors said in a statement Tuesday that the car would carry the Zica nameplate during the exhibition, but a new name will be announced in a few weeks. (AP Photo/Manish Swarup)

NEW DELHI (AP) — The Zika virus has hit India’s Tata Motors, which has decided to rebrand a new hatchback vehicle that it was planning to call Zica.

The car was shown for the first time on Wednesday at the Auto Expo 2016 on New Delhi’s outskirts.

Tata Motors said in a statement Tuesday that the car would carry the Zica nameplate during the exhibition, but a new name will be announced in a few weeks. Zica is an abbreviation of “Zippy Car.”

The company said it decided to rebrand the car to empathize with the hardships caused by the outbreak of the Zika virus in many countries.
The World Health Organization has declared the Zika virus a global emergency because of its explosive spread across the Americas.

The Tata Group is one of India’s largest conglomerates with business from Tetley tea to Tata Motors, owner of the Jaguar-Land Rover brand.

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