Geum Yi

[VOGUE] Exclusive! Korean It Girl Irene Kim Is Estée Lauder’s New Global Beauty Contributor

July 14, 2015
Photo: Courtesy of Irene Kim / @ireneisgood

Photo: Courtesy of Irene Kim / @ireneisgood

[VOGUE] — In the galaxy of Korean pop stars, street-style arbiters, and beauty tastemakers, model and television personality Irene Kim is a planet with some serious gravitational pull.

Since moving to Korea three years ago after studying textile design at New York’s FIT, the 27-year-old Seattle native has amassed a heavyweight following—550,000 on Instagram alone, where her posts document everything from an impromptu backstage selfie at last May’s Chanel resort collection to an original short film for designer Stella McCartney to, most recently, a birthday tribute to her grandmother. “I get all my sense of style from her #GRANDMAMA,” read the caption to their smiling black-and-white portrait together.

“I would always play in my grandma’s makeup box—with her lipstick and her eye shadow,” Kim recalls, speaking by phone from Seoul last week. “That’s my earliest memory, when I was four years old. There’s a candid picture of me caught red-handed!”

Now, in her just-announced role as Estée Lauder’s global beauty contributor, she’ll have an endless supply of the company’s makeup and skin care at her fingertips… [READ MORE]