All posts tagged "kia"

  • Samsung Electronics have just launched "Galaxy Supporters" ad campaign featuring Olympians such as Kim Ki-hoon, from left, Sung Shi-baek, Park Tae-hwan, Chun Lee-kyung, and Jegal Sung-yeol. They are running toward Sochi. (Courtesy of Samsung Electonics/Newsis)
    Olympic ad war revving up

    By Kim Tae-jong Major Korean companies are ratcheting up their sports marketing efforts by sponsoring upcoming global events in a bid to boost sales and enhance their brand image. The Sochi Winter Olympic Games will take place...

    • Posted January 29, 2014
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  • Speed skater Lee Sang-hwa shows off her feminine side in Esquire magazine photo shoot. (Esquire magazine-Yonhap)
    ‘Beauty and the Beast’

    Korean speed skater Lee Sang-hwa creates buzz    with Esquire magazine photo shoot & KIA commercials Speed skater Lee Sang-hwa,  the reigning Olympic champion in the women’s 500m, is getting very popular in Korea. As she heads for...

    • Posted January 28, 2014
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  • Hyundai Motor unveiled a rendering of the next generation of its flagship
luxury sedan Genesis during a media preview event at its R&D center in
Gyeonggi Province, Thursday. The upgraded model has a long hood, a short front overhang and a revamped grille. It will be launched in December. 

/ Courtesy of Hyundai Motor
    Genesis to challenge rivals in European market

    Hyundai seeks to improve brand power By Na Jeong-ju Artist’s renderings of the new Genesis Hyundai Motor Group said Friday that its luxury sedan, Genesis, soon to roll out on to the European market, will help improve...

    • Posted October 25, 2013
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  • Models pose next to the all-new Soul during a launch event at W Seoul Walkerhill Hotel, Tuesday. / Courtesy of Kia Motors
    Kia unveils new Soul

    By Kim Tae-jong Kia Motors Tuesday launched the second generation of the Soul, showing high confidence in its competition with imported vehicles such as the BMW Mini Cooper. “We tried hard to drastically improve the marketability of...

    • Posted October 22, 2013
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