All posts tagged "global brand"

  • Paris Baguette opened its third outlet in Tampines, Singapore, Monday.
/ Courtesy of Paris Baguette
    Paris Baguette grows into global brand

    By Chung Hyun-chae The nation’s bakery giant, Paris Baguette, has been faring well in the global market, especially in China, the U.S., Vietnam and Singapore, thanks to its localization strategy. “If the major strategy during the past...

    • Posted November 26, 2013
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