Geum Yi

Samsung remains World’s No. 1 IT brand

March 20, 2014

Samsung Electronics has retained its status as the world’s No. 1 corporate IT brand for the second consecutive year.

In a two-month survey conducted by Strategy Analytics in December and January on 6,000 consumers in the United States and Europe, Samsung proved to be the overwhelming leader.

Samsung, which scored 57.2 points, was followed by Sony and Microsoft.

Apple, which ranked fourth last year, came in in fifth place, perhaps hinting that Samsung is way ahead of the smartphone game in the global market, the publisher of the survey results said.

Samsung has, over the past few years, emerged as the top-selling smartphone maker in the world market, placing Apple at a distant second with the gap increasing by the year.