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US Korean markets gearing up for coming Pepero Day

November 8, 2014
A Korean market in Los Angeles lines up Pepero boxes in preparation of the annual Pepero Day, Nov. 11. (Park Ji-hye/The Korea Times)

A Korean market in Los Angeles lines up Pepero boxes in preparation of the annual Pepero Day, Nov. 11. (Park Ji-hye/The Korea Times)

November 11 may just be Veteran’s Day to most Americans this year, but it holds another meaning to South Koreans — Pepero Day.

Pepero sticks, long-beloved snacks dipped with a variety of flavors that range from chocolate and strawberry to cookies ‘n’ cream and green tea, are given between lovers and friends on the unofficial holiday, which resembles four Pepero sticks when written as 11/11.

Korean markets in Los Angeles began preparations by setting up Pepero tables with special deals, including giant sets for $25.

Last year, manufacturer Lotte told The Wall Street Journal that 50 percent of its Pepero sales come between September and November each year.