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Toyota thanks fans with Aziatix concert

March 24, 2014

A Toyota representative said the concert — which was closed to the public and open only to those who won tickets — was a gesture of gratitude to its Asian American customers.

The trio — comprised of Eddie Shin, from left, Jay “Flowsik” Park and Nicky Lee — recently signed with Cash Money Records, which currently manages pop giants such as Drake, Nicki Minaj and Lil Wayne.
(Photo-Nutty Nomads, LLC)

By The Korea Times Los Angeles staff

Downtown Los Angeles’ Club Nokia boomed with music and fans Sunday night as Aziatix introduced their new original track, “Baby Let’s Go,” for Toyota’s Corolla campaign.

The song, which was performed for the first time, was made for Toyota’s Asian American campaign to fit with the car manufacturer’s motto, “Let’s Go Places.”

“They thought of us because they thought we’d fit for this commercial really well,” said Nicky Lee, one of the band’s vocalists. “We wrote it about encouraging youth, encouraging everybody to go after their dreams, and that’s the message they wanted to share as well.”

A Toyota representative said the concert — which was closed to the public and open only to those who won tickets — was a gesture of gratitude to its Asian American customers.

Lee said he was surprised to see that so many people already knew the words to the song during the concert. The trio — comprised of Eddie Shin, Jay “Flowsik” Park and Lee — recently signed with Cash Money Records, which currently manages pop giants such as Drake, Nicki Minaj and Lil Wayne.

The band, which has seen global success since their debut in 2011, saw their last album, ‘Awakening,’ hit No. 1 on iTunes R&B charts in the U.S. and Japan.

All three members of the band are Korean American. Vocalist and songwriter Eddie Shin, who was born in Boston but who lived in Korea for more than a decade, co-wrote “Let’s Go,” the theme song used for the 2010 G-20 Seoul Summit.

He and Lee say they plan to produce songs in Korean and Mandarin in the future.

In the meanwhile, Aziatix are now in the process of working on a new record and are in the studio every day, Lee said.

“I want everyone to be loving the song. That’s when we’ll know,” Lee said about the upcoming album. “We want to take our time with it, we don’t want to rush anything. We want to do everything right.”