All posts tagged "Asian Games"

  • nk
    N. Korea to participate in Asian Games in S. Korea

    (AP) — North Korea says it will enter the Asian Games hosted by South Korea in September, a glimmer of possible rapprochement in what has otherwise been rising animosity between the rivals in recent weeks. The North’s...

    • Posted May 23, 2014
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  • Patriotic marketing is forecasted to be a dominant trend this year. (Newsis)
    Patriot Games

    Leading trend expert picks 3 major keywords for 2014 - ”Sports, convergence, small luxuries” By Kim Bo-eun The year 2014, packed with major sports events such as the Winter Olympics, FIFA World Cup and Asian Games, is bound...

    • Posted January 30, 2014
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  • Samsung Electronics have just launched "Galaxy Supporters" ad campaign featuring Olympians such as Kim Ki-hoon, from left, Sung Shi-baek, Park Tae-hwan, Chun Lee-kyung, and Jegal Sung-yeol. They are running toward Sochi. (Courtesy of Samsung Electonics/Newsis)
    Olympic ad war revving up

    By Kim Tae-jong Major Korean companies are ratcheting up their sports marketing efforts by sponsoring upcoming global events in a bid to boost sales and enhance their brand image. The Sochi Winter Olympic Games will take place...

    • Posted January 29, 2014
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