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Samsung expects Galaxy S7 to top S6 in sales

February 23, 2016

SEOUL (Yonhap) — Samsung Electronics Co.’s mobile chief has said sales of its new flagship smarphone Galaxy S7 will hover above those of its predecessor after hitting store shelves across the world next month.

“The Galaxy S7 is slated to go on sale in 60 countries on March 11. We expect its sales to surpass shipments of the previous model, the Galaxy S6,” Koh Dong-jin, head of Samsung’s mobile division, said Monday on the sidelines of the world’s biggest tech fair underway in Barcelona, Spain.

Koh Dong-jin, who heads Samsung Electronics Co.’s mobile communications business, holds the Galaxy S7 smartphones in a showcase event held on Feb. 21, 2016 in Barcelona, Spain. (Yonhap)

On Sunday, Samsung Electronics showcased the latest Galaxy S7 and Galaxy S7 Edge smartphones, which come with improved battery and water-dust resistance features. The company also brought back the micro SD card slot that had disappeared in the Galaxy S6 series.

Industry watchers estimate shipments of the Galaxy S6 at around 38 million units for 2015.

“We tried to add as many features as possible (to the Galaxy S7) that were discontinued in the previous models,” Koh added.

Koh also said the introduction of a virtual reality camera will speed up production of user-made content in the industry.

“Although there are still things to overcome in terms of hardware, I believe it is not a big issue,” Koh said, highlighting the importance of content in promoting the VR segment.

Koh did not elaborate on the vision for the Galaxy S8, but added the company will continue its innovative efforts.