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Microsoft hires AMD Korea CEO
By Kim Yoo-chul
U.S.-based computing giant Microsoft (MS) confirmed Tuesday that it has named former Advanced Micro Devices (AMD) Korea CEO David Kwon as the head of its consumer channel group.
“David Kwon has recently been named as the senior executive of MS Korea’s consumer channel group. Kwon will handle local distribution channels to better promote our key devices including X-Box and Windows Surface tablet,” MS Korea spokeswoman Angela Lee told The Korea Times.
MS Korea CEO James Kim, who was named as the chairman of American Chamber of Commerce in Korea, has been maintaining solid business partnership with Kwon.
Kwon was the first Korean who entirely managed AMD’s Asia-Pacific rim including Korea, Japan, India, Australia and countries in the Southeast Asian region.
Kwon has been recognized for his ability to boost the sale of AMD chips for major clients including Toshiba of Japan and Samsung Electronics. The Sunnyvale, California-headquartered AMD is developing computer processors and related technologies for commercial and consumer markets.
“Under Kwon’s leadership, AMD Korea saw a huge profit boost as he knows how to effectively handle its client channels. MS has no doubt that the he will help us expand the sale of our flagship products in Korea’s main retail channels,” said the spokeswoman.
MS’s Surface tablets are currently being sold in HiMart and Lotte Mart, Korea’s leading retail outlets.
Lee declined to disclose how many Surfaces have so far been sold since its release but stressed that its sales curve is matching up with its internal target.
Meanwhile, Kwon also helped AMD sell its chip solutions for Microsoft’s X-Box gaming consoles, impressing top MS executives, said officials.
The new MS Korea executive was not available for comments.
Kwon worked at Dell for about 10 years before moving to serve as a senior official at the U.S. Federal Defense, Intelligence and Civilian Organization. He was named as the AMD Korea CEO in July 2011.