Microsoft hires AMD Korea CEO

December 3, 2013
David Kwon

David Kwon

By Kim Yoo-chul

U.S.-based computing giant Microsoft (MS) confirmed Tuesday that it has named former Advanced Micro Devices (AMD) Korea CEO David Kwon as the head of its consumer channel group.

“David Kwon has recently been named as the senior executive of MS Korea’s consumer channel group. Kwon will handle local distribution channels to better promote our key devices including X-Box and Windows Surface tablet,” MS Korea spokeswoman Angela Lee told The Korea Times.

MS Korea CEO James Kim, who was named as the chairman of American Chamber of Commerce in Korea, has been maintaining solid business partnership with Kwon.

Kwon was the first Korean who entirely managed AMD’s Asia-Pacific rim including Korea, Japan, India, Australia and countries in the Southeast Asian region.

Kwon has been recognized for his ability to boost the sale of AMD chips for major clients including Toshiba of Japan and Samsung Electronics. The Sunnyvale, California-headquartered AMD is developing computer processors and related technologies for commercial and consumer markets.

“Under Kwon’s leadership, AMD Korea saw a huge profit boost as he knows how to effectively handle its client channels. MS has no doubt that the he will help us expand the sale of our flagship products in Korea’s main retail channels,” said the spokeswoman.

MS’s Surface tablets are currently being sold in HiMart and Lotte Mart, Korea’s leading retail outlets.

Lee declined to disclose how many Surfaces have so far been sold since its release but stressed that its sales curve is matching up with its internal target.

Meanwhile, Kwon also helped AMD sell its chip solutions for Microsoft’s X-Box gaming consoles, impressing top MS executives, said officials.

The new MS Korea executive was not available for comments.

Kwon worked at Dell for about 10 years before moving to serve as a senior official at the U.S. Federal Defense, Intelligence and Civilian Organization. He was named as the AMD Korea CEO in July 2011.

One Comment

  1. Kim Park

    December 8, 2013 at 11:01 PM

    Wow you guys should really do some fact checking before you print these articles. I worked with David and much of what you have written is wrong.
    To begin with, he was FIRED from AMD- for incompetence as a manager and several cases of documented Power Harassment. During his two years in Korea he bullied every member of his team, causing many of them to leave the company. After many complaints to their HR department, and a massive drop in sales in the Samsung account, AMD finally removed him.

    Here are other examples of where you article is wrong:
    “Kwon was the first Korean who entirely managed AMD’s Asia-Pacific rim including Korea, Japan, India, Australia and countries in the Southeast Asian region.”
    Kwon is American-.we was also in this position only briefly – demoted after only a few months for the same reasons noted above- constant bullying of staff causing complaints to HR, and incompetence.

    “Kwon has been recognized for his ability to boost the sale of AMD chips for major clients including Toshiba of Japan and Samsung Electronics. ”
    For Toshiba, Kwon actually hurt sales, as Toshiba managers witnessed his bullying habits of staff first hand and did not approve of his unprofessional behavior. His presence actually hurt sales.
    For Samsung, increased sales were achieved through what is known in the industry as “pull in”, where the numbers are artificially inflated at the end of quarter by giving incentives to the customer to place a large order at the end of the quarter, that they would normally not have ordered until the next quarter. He did this for several quarters in a row, but eventually this caught up to him and the over stock at Samsung was too much. They stopped orders and the account went to almost nothing very quickly. This set up the road for his dismissal.

    ““Under Kwon’s leadership, AMD Korea saw a huge profit boost as he knows how to effectively handle its client channels. ”
    Again, using the “pull in” method, this was achieved for a short period- until Samsung realized they had too much inventory and it all collapsed. Now the entire Korea AMD team is in danger of being terminated because he collected his bonus for this period, then was fired when it collapsed. He has found a new job but the Korea stuff has been left to deal with his mess.

    “Meanwhile, Kwon also helped AMD sell its chip solutions for Microsoft’s X-Box gaming consoles, impressing top MS executives, said officials.”
    Kwon had absolutely nothing to do with this process- and I’m sure the many employees at AMD that worked hard to make this happen would be upset to read this lie.

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