LACMA joins hands with Hyundai for 10-year sponsorship

March 27, 2015
David Zuchowski attends LACMA And Hyundai Motor Company Announce New Partnership, The Hyundai Project at LACMA on March 26, 2015 in Los Angeles, California. (Photo by Stefanie Keenan/Getty Images for LACMA)

David Zuchowski attends LACMA And Hyundai Motor Company Announce New Partnership, The Hyundai Project at LACMA on March 26, 2015 in Los Angeles, California. (Photo by Stefanie Keenan/Getty Images for LACMA)

By the Korea Times Los Angeles staff

LACMA announced Thursday its partnership with Korean automaker Hyundai in an unprecedented 10-year corporate sponsorship titled The Hyundai Project.

Los Angeles, which has the largest Korean population outside Korea, will see a variety of Koreans art showcased and installed as a result of the deal.

Plans include shows on Korean calligraphy in 2018, modern Korean art in 2022 and 20th-century Korean art in 2024.

In celebration of LACMA’s 50th anniversary, the auto company will provide funds for the museum to acquire James Turrell’s “Light Reignfall” and Robert Irwin’s “Miracle Mile.”

Hyundai’s support will also extend to the revival of the Art and Technology program, an artist experiment lab which the museum ran from 1967 to 1971.

LACMA Director Michael Govan called the deal a “global partnership” and did not disclose the exact amount of Hyundai’s support, only that it was in the millions of dollars.

The deal will begin in 2018.

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