Geum Yi

Hyundai Motor’s brand value rises 3 pct to $13.5 bln

October 4, 2018

SEOUL, Oct. 4 (Yonhap) — Hyundai Motor Co.’s brand value rose 3 percent this year to US$13.5 billion, helped by its investments in future mobility and efforts to enhance its brand image, the company said Thursday.

In the Best Global Brands 2018, released by Interbrand, Hyundai Motor ranked 6th among the world’s top 100 brands in the automobile sector, Hyundai said in a statement.

“Hyundai’s brand value has continued to make investments in future vehicles such as the NEXO hydrogen fuel-cell electric vehicle and the high-performance ‘N’ model. The models represent Hyundai’s advanced technologies and efforts to stay ahead of its rivals,” an Interbrand official said in the statement.

Hyundai’s overall ranking, including its steel and logistics businesses, was 36th last year, down one place from a year earlier, it said.

Kia Motors Corp, which is 34 percent owned by Hyundai, saw its brand value in the auto sector jump 4 percent on-year to $6.93 billion this year, according to Interbrand.

Kia’s standing slightly fell to 71st from 69th during the same period, it said.