First KCON in Middle East draws thousands

March 28, 2016


(Yonhap) — Thousands gathered at the world’s largest K-pop festival held for the first time in the Middle East last week, its host said Monday.

More than 8,000 people came from all over the region, including Egypt, Saudi Arabia and Kuwait, to attend KCON 2016 Abu Dhabi at the city’s largest outdoor venue, du Arena, on Friday, CJ E&M said.

The event featured Korean food, including “bibimbap,” or rice mixed with vegetables and spicy red pepper sauce, prepared in halal style. Women could also try Korean makeup and learn K-pop dance routines in a women-only convention hall, away from public scrutiny.

The Korean Cultural Center, which recently opened a branch in the United Arab Emirates capital, and the Korea Creative Content Agency also opened booths to promote Korean culture.



At night, more than 5,500 people, many wearing hijab and singing along in Korean, watched South Korean boy band BTS, Taeyeon of Girls’ Generation, Kyuhyun of Super Junior, Double S301, Ailee, Mosta X and Spica perform.

“It’s been unclear whether the event would succeed in the Middle East where significant cultural barriers exist,” said Ahn Suk-joon, head of CJ E&M’s Music Performance Division. “But we wanted to explore it as a new market for ‘hallyu’ anyway.” Hallyu is a term that refers to the rising global popularity of Korean culture.

KCON was originally started in California in 2012 to showcase all things K-pop to overseas fans.


  1. Pingback: 아부다비 – 눈치

  2. FIFA 18 Game

    May 5, 2017 at 5:12 AM

    After the enormous success of the FIFA 17, the EA Sports is all set to launch the next installment of this football-based video game, the FIFA 18. With many innovative features, improved gameplay and intriguing story mode; FIFA 18 is all set rock your gaming experiences.

  3. perfect essay writing

    June 9, 2017 at 3:58 AM

    You know I really believe that the Middle East needs some serious PR. The Western Media has just made everyone think that it is a strict, harsh and boring Muslim world.

  4. buy dissertation online

    July 10, 2017 at 3:02 AM

    Yes, they will make sure that we get the right results from the people. It is essential that we provide them the chance to get the best results. Thus, it is essential that some of the best people get together with us and make the best results possible.

  5. Paper Writing Help | PapersArena

    August 4, 2017 at 4:16 AM

    Its good to see Korean roots are spreading in this part of the world, people on this part will get aware about culture and norms of Korea, hope such events will also take place on other parts of the world!

  6. Take every chance you get in life, because some things only happen once

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>